Back to News
Applications for NFT Collectors: Marketplaces, Analytics, and Rarity Tools
The emergence of any new technology brings with it a flurry of innovation, and this holds particularly true for NFTs. The sector’s explosive growth has seen the development of robust infrastructure, spanning marketplaces, analytics, and rarity tools.
Opensea’s NFT Marketplace vs. Story’s White Label NFT Marketplaces
Opensea and competitors like Looksrare and x2y2 offer generic marketplaces where anyone can create and list NFTs.
This approach is a double-edged sword. On one hand, aspiring creators can easily launch their own collections with no coding involved. On the other hand, bad actors have taken advantage of this by minting counterfeit collections that target unsuspecting buyers.
Origin Story’s white label marketplaces offer a safer alternative by designing official marketplaces in collaboration with NFT projects. Story’s marketplaces aggregate collection listings from generic marketplaces, offering collectors an overview of listed pieces and the peace of mind that they’re trading the real thing.
NFT Rarity Tools
Rarity has become a key consideration for investors, with rare NFTs selling for multiples higher than their common counterparts. Thus, it’s no surprise that a host of third-party tools calculating NFT rarity have gained traction in the space.
Story’s official marketplaces incorporate official rarity rankings devised by projects’ teams, taking into account factors that generic tools might miss. These factors include the unique tastes of specific communities, which may hold certain attributes in high esteem even if they’re more commonly found than other traits. In doing so, Story’s rankings complement objective scarcity with insights into a collection’s most sought-after attributes.
Conversely, protocols like Rarity Tools apply a generic framework across collections when determining rarity. This can be helpful when determining rarity for new collections. However, collectors may glean less insights than those provided by projects incorporating Story’s official rankings.
Analytics Tools for NFTs
The unique dynamics of NFT transacting have given rise to a host of analytics tools specifically focused on providing key insights to participants.
Origin Story’s white label marketplaces come complete with bespoke analytics dashboards to inform collectors’ decisions. These dashboards, such as the one developed for Pudgy Penguins, provide comprehensive, neatly packaged holder insights at a glance.
Users can quickly gauge collection strength by assessing:
- The number of unique holders
- The proportion of holders who also own NFTs from a selection of Blue Chip collections
- Notable individuals holding the NFT that serve to boost social capital
- Holder distribution according to number of NFTs owned
- Top holders in a collection by number of NFTs owned, with links to public wallet addresses
Other popular analytics tools include specialist firm Nansen, an industry mainstay that provides comprehensive insights. While Nansen provides in-depth on-chain analysis, the platform requires a subscription for access.
Dune, a community-driven analytics platform, offers free access to data across NFTs, DeFi, and the rest of the crypto space. However, finding the information you need can take a while. Visitors often need to sift through dashboards in order to glean desired insights.
NFT Collections Partnered With Origin Story
Since launching in July, Origin has been proud to partner with several leading NFT collections to build white label marketplaces.
White label marketplace collaborations kicked off with one of the space’s most adored collections: Pudgy Penguins. Origin’s integration has offered the huddle an all-in-one analytics dashboard and an official branded NFT marketplace.
What better place to surf the glaciers with your fellow Pengus?
We’ve also been proud to partner with fellow members of the Arctic Alliance, Sappy Seals.
Browse the official Sappy Seals marketplace to gain more insights into the community of meme-gods and social media heavyweights.
Origin has also developed official marketplaces for several other leading collections offering distinct utility. Both Karafuru and SupDucks have taken the space by storm with unique aesthetics and vibrant color palettes created by established artists.
By partnering with diverse collections, Origin aims to serve communities across the spectrum, from cuteness maximalists to historical NFT enthusiasts.
Top NFT Protocols
The largest marketplace at present remains Opensea, which continues to enjoy the benefits of first-mover advantage in the nascent space. However, challengers LooksRare and x2y2 have emerged to compete for the crown, offering novel mechanics including staking and revenue share. Additionally, NFTX has entered the arena with options to swap like-kind NFTs and stake NFTs in return for yield.
Origin’s white label marketplaces aggregate listings from all four of the above marketplaces, giving users cross-market insights all in one place.
Story Simplifies the NFT Trading Experience
Web3 can be overwhelming, even for seasoned participants. Users are now faced with many options for third party analytics and generic marketplaces, making it hard to discern legitimate products.
Story’s white label marketplaces simplify the landscape’s chaos, offering integrated platforms that provide comprehensive analytics dashboards, official rarity rankings, and aggregated listings, all within a collection’s ecosystem.
A seamless user experience is vital to mass adoption. With white label marketplaces, Origin Story is paving the way for an inclusive, accessible, and safe experience for all NFT enthusiasts.